Investment Process




Low Cost Investing Makes Sense

No one can control investment returns but you can control the fees you pay for investing your money. Exchange Traded Funds (ETFs) and index funds provide liquidity, diversification, and broad exposure to virtually every asset class. By using these investments, we've succeeded in building low-cost, tax-efficient investment portfolios that help minimize risk and maximize returns.




Asset Allocation Matters

The most important factor in designing a diversified investment portfolio is asset allocation. Asset allocation is an investment strategy that balances risk and reward by adjusting the amount invested in specific asset classes. An investment portfolio should be tailored to your goals, risk tolerance and time horizon. That’s why we use technology, developed on Nobel prize winning framework, to determine your optimal investment portfolio.

Portfolio Research & Design

Everyone has a different opinion about the global economy, which is the key reason why we use market research from different independent sources. Fundamental analysis guides our investment decision making process based on big picture factors such as industry conditions, demographics and regulatory landscapes. But we also consider technical factors, such as investor behavior and other trends, which can directly impact the short-term value of certain assets.